Macheso Plans to Revamp Clothing Line
12 September 2009
Harare — SUNGURA maestro Alick Macheso is set to revamp his clothing line Cheso Power following a fact-finding mission to China, where the regalia will be manufactured.
The musician's team, which arrived in Zimbabwe this week, had been tasked to do a market research and scout for a manufacturing company to produce a wide range of products carrying the Cheso Power logo.
We are now working on the design which needs touch ups so that it appeals to the international market," Macheso said.
He said the decision was reached after realising that local artistes needed to keep abreast with evolving fashion trends. "The world is fast changing and as musicians we need to move with the times. If an artiste in the United Kingdom can afford to do that why not us here?
"Does it mean that we are not capable? No, I want to prove to the nation that we too can manage," he said.
Cheso Power will be on different products ranging from casual wear, toys and other accessories. He said his objective was to reach out to all his fans around the world.
"After receiving the first batch, we are going to launch a marketing campaign around the country. We are going to explore other possible ways on how best we can supply the products to other countries.
"But we are going to have a shop in town where all the products will be on sale while some will be sold during our shows."
Macheso also said he was grateful to have links around the globe, citing Akon as one of the artistes who were fully behind the idea.
"I have already started selling the idea to my friends around the world with Akon already having the Cheso Power T-Shirt.
"Another thing that I am very particular about is quality. The products are going to be of high quality although those that will be locally produced will be available at affordable prices," he said.
Macheso said this would also create employment for the community. Part of the proceeds would be channelled towards charity.
"Remember there's life after music, so we need to prepare for tomorrow. It is part of our responsibility to take care of the less privileged people in our community.
"Part of the proceeds will go to charity while the rest will be invested in the organisation," he explained.
Copyright © 2009 The Herald. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com).
